New Samsung Ads Report: Targeting the Right ‘TV Moments’ is Key to CTV Success

A new report from Samsung Ads, Change The Way You CTV, highlights how audiences’ receptiveness to advertising varies significantly depending on the kind of ‘TV Moment’ they’re experiencing. [Partnered post] When advertisers try to measure and optimise the effectiveness of their campaigns, they typically focus on the creative they’re running, and the media channels they’re Read More