Even Sony Needed Guidance For Its First In-Game Ad Campaign

In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds for gamers. The ads were targeted to mobile and PC gamers aged 18 to 44 in Saudi Arabia. Sony was “quite skeptical in […]

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Cover Story: Charlie Tee

The day dawns bright and warm at Nene Park, Peterborough. The usual suspects are about; geese, grassy hills, Sunday morning strollers out for a walk in the wilds. An opal lake reflects the rays near the motorway bridge overarching the park. The Unitee crew are also present, engrossed in preparation for Charlie Tee’s Unitee summer […]

Slang Dogs x Xotix – Horror

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