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The other artists who recorded tracks penned by Mother Monster might surprise you.

Sombr’s “Back To Friends” enters the top 10 10 of the Billboard Hot 100, while “Mutt” and Olivia Dean’s “Man I Need” keep on climbing up. Can “Ordinary” or “Golden” retake No. 1?  Tetris Kelly: This is the Billboard Hot 100 Top 10 for the week dated November 22. Sombr makes it to the Top […]

Global DJ, producer, and actor Dimitri Vegas continues to combine the worlds of music and cinema with “Pum Pum”, an ambitious new music video created alongside David Guetta and Loreen, directed by Joyrider’s acclaimed Irish filmmaker Ruairí Robinson (The Last Days on Mars) and executive produced by visionary filmmaker Neill Blomkamp (District 9, Elysium). The project merges the pulse of electronic music with the emotional scope of film, achieving large-scale world-building and cinematic storytelling through innovative production techniques and next-generation visual design. Set in a collapsing futuristic city, “Pum Pum” follows Loreen as an android confronting her own transformation while pursued through chaos and fire. Dimitri Vegas and David Guetta appear as twin forces within the narrative, leading to a climactic confrontation that fuses performance, emotion, and visual spectacle. “When I first heard the song, the first spark of the idea was an epic post- apocalyptic motorbike race, then I threaded in a Kill Bill-style revenge story and cranked everything up to ridiculous levels: revenge, robots and epic action” says Ruairí Robinson. Executive producer Neill Blomkamp adds, “Artists like Dimitri are opening a new space where storytelling, music, and visual innovation collide. It’s a glimpse of how cinematic language will evolve in the music world.” Follow Dimitri Vegas on Spotify: https://open.spotify.com/artist/2HkAI0YrEcgoR8QdaURqhO?si=3pHPBztRTC6WzsShpUgcOg Relive the MADNESS with these exclusive Spotify playlists: The Official Tomorrowland Playlist: http://tomorrowland.com/spotify This is Dimitri Vegas & Like Mike: https://open.spotify.com/playlist/37i9dQZF1DX4Fbdh7T2WzS?si=c59b8cc25752427e The Smash The House Radio Playlist: https://open.spotify.com/playlist/6fWY1nEQaNDdQo9IlijNwt?si=aaea8c2ea49a4fb9 Subscribe yourself for more Tomorrowland Music on: https://www.youtube.com/user/SmashTheHouse Follow Dimitri Vegas on social media: http://www.instagram.com/dimitrivegas https://www.tiktok.com/@dimitrivegas Follow David Guetta on social media: https://www.instagram.com/davidguetta https://www.tiktok.com/@davidguetta Follow Loreen on social media: https://www.instagram.com/loreenofficial https://www.tiktok.com/@loreenofficial

A frequent name on Purified Records, German producer Alex Breitling returns to the label with his uplifting new single ‘Eternity’. Following the success of his 2024 release ‘Skyfall’, Breitling delivers a dream-like cut that channels euphoric melodies, expansive synth layers and anthemic peaks into a deeply heady listening experience. Opening with airy textures and a…

The post Alex Breitling Lands On Purified Records With ‘Eternity’ appeared first on Only Techno.

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon DSP – at The Trade Desk’s expense. Two sources at ad tech platforms that observe programmatic bidding patterns told AdExchanger they’ve […]

The post Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon appeared first on AdExchanger.

#hardstyle #shorts https://AcidReign.lnk.to/BeyondTheHorizon

The World’s #1 DJ, David Guetta, and rising superstar HYPATON have joined forces once again for their highly anticipated, viral remix of RAYE’s trending hit ‘WHERE IS MY HUSBAND!‘. Answering to the demands for an official release, this one is set to top the charts and take over the airwaves worldwide. Featuring the unmistakable production prowess that the dynamic duo have […]

Pre-save Etherflow here: https://blackhole.lnk.to/airscapeetherflow “Always, I have believed that artist albums need a purpose” says Johan Gielen, “and that purpose

With a global upbringing spanning Mumbai, Singapore, and now Brooklyn, Tarinee Rajaramaran, brings a powerful blend of cultural perspective, empathy, and humanity to her work as an Art Director for Edelman, New York.  Her work sits at the crossroads of storytelling, design, and psychology, where she crafts ideas that don’t just look good, but mean something. As such, one could say that Tarinee’s superpower is her ability to make creativity feel personal—building stories that resonate, spark conversation, and connect people to brands in unforgettable ways.  Learn more about Tarinee’s unique take on being a creative professional in her Featured Creative Q&A below.

Tell us a little bit about yourself.  What do you do?  How long have you been working as a creative professional?

I’m an Art Director at Edelman New York, where I work across brand, social, and experiential campaigns for clients like Microsoft, Taco Bell, and the Hawai‘i Visitors & Convention Bureau. My work sits at the intersection of storytelling, design, and culture, building ideas that make brands feel more human and move people in meaningful ways.

As an Art Director working for one of the top creative agencies in New York, what does a typical day look like for you?

No two days ever look the same. Some are spent brainstorming and concepting, others are about refining design systems, art directing shoots, or crafting client presentations. Collaboration is at the heart of everything I do, working closely with strategists, writers, and producers to turn insights and data into work that feels real, relevant, and emotionally resonant.

What drew you to do the work that you do now?

Growing up between Mumbai, Singapore, and now Brooklyn, I was immersed in a mix of cultures and stories that shaped how I see the world. That global perspective made me fall in love with storytelling, the kind that bridges differences, sparks emotion, and creates connection. Advertising became the place where I could merge creativity, psychology, and culture to make people feel something real.

Tell us about some creative work that inspire you?  Whose work do you admire?  

One campaign that inspired me to join this industry is #LikeAGirl by Leo Burnett for Always. It reframed “like a girl” from an insult into a statement of strength, using a simple social experiment to challenge gender stereotypes and spark a global conversation about confidence and representation.

What stood out to me was how it used cultural insight and emotional storytelling to drive genuine change. That balance of empathy, craft, and purpose is what I aspire to in my own work.

You studied fine arts in college and noted that psychology has informed how you approach creativity. Can you speak more about this?  How did you mix fine arts and psychology to build a career in advertising?

For me, creativity is rooted in empathy. Psychology helps me understand why people behave the way they do, and art direction helps me translate that understanding into emotion and experience. I’m constantly thinking about how design and ads can make someone feel seen, understood, or inspired, and how small creative choices can shift perception in powerful ways.

What has been the biggest creative challenge in your career to date?

One that stands out is The Reheat with Keith Lee for Microsoft. This project felt like using tech and AI, which are both deeply feared right now, as a bridge. Not just as tools, but as a way to help people reclaim balance and agency in their businesses, and to bring the Black and African American community to the forefront of an important conversation around legacy and technology.

It redefined how people view AI, not as something cold or intimidating, but as something deeply human when applied with purpose.

What most excites you about working in your industry?  

The pace of change. Advertising sits at the intersection of culture, creativity, and technology, and it keeps evolving every single day. I love that every brief is an opportunity to challenge assumptions, rethink how stories are told, and create something that connects with people in a genuine way.

You’ve won several awards over the past few years. including a PRWeek award in 2025 and a Creative Conscience Award in 2024.  Which has been the most meaningful to you and why?

The PRWeek Award for The Reheat with Keith Lee meant the most to me because it recognized creativity that had real-world impact. Awards are special, but the ones that celebrate work making a difference for people and communities mean the most.

Everyone needs time out.  What do you do in your spare time to help re-energize your creative side?

I love exploring art museums, DIA Beacon is a favorite—and finding inspiration in music and film. I also cook a lot. Experimenting in the kitchen feels like a different kind of creative process: instinctive, sensory, and rewarding.

What’s the best piece of advice you’d give your younger self?  OR What advice would you give to those who are just starting out in your industry?

Don’t second-guess yourself so much. Imposter syndrome is real, but your perspective matters. The best work happens when you trust your instincts and lead with empathy.

There is a lot of talk about Artificial Intelligence (AI) and how it will shape future creativity?  What are your thoughts on the future of being a professional creative in a possibly AI-driven world?  

I see AI as a collaborator, not a competitor. It can accelerate creative workflows and open new forms of expression, but it can’t replace instinct, empathy, or lived experience. The future of creativity lies in how we use AI to amplify human ideas, not replace them.

What are your goals in the next five years?  Where do you hope to be professionally? 

In the next five years, I want to keep growing as a creative leader and work on projects that live at the intersection of culture, technology, and impact. My goal is to keep building work that sparks emotion, drives conversation, and leaves something meaningful behind. Maybe somewhere down the line I’ll find a way to pursure psychology and maybe even culinary school!

How can people learn more about your work and/or get in contact with you?

Please get in touch via my website, or LinkedIn.  

A new venture from The Circuit Group, Circuit Capital will use a fund from Create Music Group to acquire and scale music assets and cultural IP.