(Not) Top Tips for Cannes – but these might win anyway

By Sascha Kunze. HP Printed billboard I miss the days of a simple brief. Figure out one’s strength and then build on it and find the most succinct and engaging way of getting it across. This idea delivers on all fronts. It’s simple and therein lies its strength. McDonald’s Gamifries In a world drowning in …

The post (Not) Top Tips for Cannes – but these might win anyway first appeared on More About Advertising.

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