Darude Talks Peer Support, Mental Health, And Dance Music Community

Official Press Photography Throughout Courtesy Of: JanitaAutio Darude’s (@darude) Feel The Beat – Remixes brings one of the defining records in his catalog back into the present with new versions from Ilan Bluestone, Giuseppe Ottaviani, Emily Nash, Nilsix, EM11, and Junkkataxi. Released via his Vibing Out imprint, the package marks the first official remixes of […]

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Liftoff’s Message For Investors During Its First Earnings Call: We’re Not Just A Gaming Company

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Mobile app marketing and performance platform Liftoff hosted its first-ever earnings call as a public company on Wednesday evening, and CEO Jeremy Bondy kicked things off with a refresher course. “On the supply side, our SSP – or supply side platform – helps apps monetize their user base via our software development kit, or SDK,” […]

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Kelly O’Rourke – Director of Marketing, FiiZ Drinks

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Kelly O’Rourke, Director of Marketing at FiiZ Drinks, to discuss the rise of “dirty soda,” the power of customization, and how social media helped turn a regional beverage company into a cultural phenomenon.

Podcast Breakdown:

00:00 – 11:27 Introduction, FiiZ & The Dirty Soda Boom
11:28 – 16:49 FiiZ Is More Than Just Dirty Soda
16:50 – 20:25 Kelly’s Unexpected Journey to FiiZ
20:26 – 23:47 Why Customization Is Changing Beverage Culture
23:48 – 41:08 FiiZ’s Explosive Growth Beyond Utah
41:09 – 47:35 The Secret Weapon: FiiZ’s Frontline Experience
47:36 – 55:38 How TikTok Changed Everything
55:39 – 57:59 What’s Next: Loyalty, Growth & FiiZ’s Future