Kelly O’Rourke – Director of Marketing, FiiZ Drinks

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Kelly O’Rourke, Director of Marketing at FiiZ Drinks, to discuss the rise of “dirty soda,” the power of customization, and how social media helped turn a regional beverage company into a cultural phenomenon.

Podcast Breakdown:

00:00 – 11:27 Introduction, FiiZ & The Dirty Soda Boom
11:28 – 16:49 FiiZ Is More Than Just Dirty Soda
16:50 – 20:25 Kelly’s Unexpected Journey to FiiZ
20:26 – 23:47 Why Customization Is Changing Beverage Culture
23:48 – 41:08 FiiZ’s Explosive Growth Beyond Utah
41:09 – 47:35 The Secret Weapon: FiiZ’s Frontline Experience
47:36 – 55:38 How TikTok Changed Everything
55:39 – 57:59 What’s Next: Loyalty, Growth & FiiZ’s Future

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it’s murph, Arlo, Lizzy Land – Fade Into Nothing ❄️ Chill Nation Spotify: https://chillnation.ffm.to/chillspotify Track link ↪︎ https://on.soundcloud.com/2DgzFe9Oqo53sEaqhy ♫ Follow it’s murph https://soundcloud.com/its-murph-987074444 https://www.instagram.com/itsmurph/?hl=en Artwork by ↪︎ https://unsplash.com/es/@philipmyr ♫ Support Chill Nation http://instagram.com/chillnation http://soundcloud.com/allchillnation

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ʕ •ᴥ•ʔ spotify: https://koala.lnk.to/spotify instagram: https://koala.lnk.to/instagram lyrics: You gave me a shoulder when I needed it You showed me love when I wasn’t feeling it You helped me fight when I was giving in And you made me laugh when I was losing it ‘Cause you are, you are the reason why I’m still hangin’ on ‘Cause you are, you are the reason why my head is still above water And if I could I’d get you the moon and give it to you And if death was comin’ for you, I’d give my life for you ‘Cause you are, you are the reason why I’m still hanging on ‘Cause you are, you are the reason why my head is still above water And if I could I’d get you the moon, I give it to you And if death was coming for you, I’d give my life for you ‘Cause you are, you are Oh you are Oh you are You are ‘Cause you are, you are the reason why I’m still hangin’ on ‘Cause you are, you are the reason why my head is still above water And if I could I’d get you the moon and give it to you And if death was coming for you, I’d give my life for you Submit music and artwork here https://submit.koalakontrol.com #music #sad #lyrics

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Decades after walking away from trance, the superstar DJ unpicks the machinery behind his own brand, and what a career spent at the top actually costs. Tiësto has been one of the biggest DJs in the world for the better part of 30 years. Since the ’90s, the Dutch artist has been part of an elite inner circle who dominate major festival bills, residencies in Ibiza and Las Vegas, and command some of the most astronomical fees in the industry. Even if he isn’t part of your regular listening diet, you’ve almost certainly heard his music on the radio or pouring out of bars and clubs around the world. It’s easy to forget, though, that he made his name in trance—a genre he publicly walked away from more than a decade ago, saying he’d done what he wanted with it and wouldn’t be going back. As of this summer, he’s finally changed his mind, announcing his return with a set at Silverworks Island in London. In this Exchange, he talks about being inspired by the new wave of trance DJs and the artists putting a modern twist on the genre. He also reflects on the years before Tiësto was Tiësto: cleaning club bathrooms, selling records to Jeff Mills as a young store clerk, producing gabber under a secret alias and being inspired to take up DJing after seeing Sven Väth play live. Listen to the episode in full.