Desert Island Ads Nike: Write The Future Nike’s staggering spot for the 2010 World Cup is a full-fat, turbo-charged blockbuster and in this writer’s humble opinion – the last of the “great” World Cup ads. Directed by Alejandro González Iñárritu, Write The Future is a tour de force. A dizzying journey of exuberance and a …
After the New York Knicks won game two of the NBA finals on Friday (June 5), Lake played the final moments of the victory on a screen behind him on stage.
What feeling are we trying to leave our audience with? That’s the first question I ask any brand that wants to show up at a festival or a live event, and it’s the one most of them can’t answer fast. They can tell me the budget, the activation footprint, the impression target they promised someone …
Many can agree there are few things as exhilarating as jostling for the apex at high speed, nailing the braking point, and exiting full-throttle with perfect timing while an explosive soundtrack blasts in the background. In moments like these, when you are pushing to the absolute limit and the drop of a heavy tune kicks […]