PRI//’s latest album, Madonna’s Scrapbook, unpicks the illusions we construct from memories, photographs, and the carefully curated fragments of our past. Through dissonant beats, lo-fi textures, and a raw, unfiltered approach, the album doesn’t just explore nostalgia—it questions its reliability. In this interview, PRI// touches on the deceptive nature of images, the masks we wear to function, and the blurred lines between perception and reality. From the influence of Hubert Selby Jr. and Lou Reed to the uncomfortable truths buried within seemingly ordinary lives, PRI// dissects the beauty and horror of human nature with a brutal honesty that’s impossible to ignore. Welcome to A&R Factory, PRI. Your album, Madonna’s Scrapbook sounds like an intense, fragmented exploration of perception and memory that hints at nostalgia and illusion. What drew you to that concept, and how does it connect to the album’s themes? I was doing lots of inner work when I was writing the songs. Lots of re-assessing my old memories and questioning my perspectives of them. I think we can hold on to a memory of something quite tightly and not want to let go of it, but maybe that isn’t even accurate. You’ve spoken about the deceptive nature of old photographs and […]
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