Publicis Worldwide and Leo Burnett merge to create ‘Leo’

Leo Burnett is merging with Publicis Worldwide to create “Leo.” Despite the branding, it’s Publicis Worldwide that is providing the leadership – Carla Serrano, global CSO Publicis Groupe, Publicis Conseil’s CEO/CCO Marco Venturelli, Publicis Groupe France CEO Agathe Bousquet and Publicis Creative US CSO Gareth Goodall are in charge of the new “creative constellation.” Publicis …

The post Publicis Worldwide and Leo Burnett merge to create ‘Leo’ first appeared on More About Advertising.

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