Auto-rickshaw advertising has had its journey of evolution. From a low-tech, conventional advertising to a modern, impactful medium, it has a story that spans decades, several success stories as well. However, what do you mean by evolution? Is it only about full-body, vinyl wraps? No. It is precisely the advent of technology. The use of… Read More »Smart Auto Rickshaw Branding: Using QR Codes, GPS Tracking & Mobile Tech to Measure Campaign Impact
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