Sports ads have been all over the place in the UK this summer, with women’s football, notably the Lionesses win in the Euros, leading the pack. Ad measurement firm System1 ranks all sports ads as follows: 1/Axa, Keep on Kicking (UEFA Women’s Euro) – 4.5-Stars 2/ITV, Women’s Euro Trailer (UEFA Women’s Euro) – 4.3-Stars 3/Walkers, …
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