The Algorithmic Elite—These Virtual Influencers Out-Earn Human Creators

The virtual influencer economy on TikTok has reached a scale previously thought unimaginable. AI-generated personalities like Lu of Magalu, Barbie, Hatsune Miku, and others are followed by millions—which translates to big bucks for their rights holders. Data anlyatics company Kapwing recently took a swing at the numbers based on follower data and estimated Instagram ad […]

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