TikTok is Rapidly Losing Users to Reels and Shorts — At Least According to This Q4 Study

A study completed in January shows TikTok is rapidly losing ground to its biggest competitors, Meta’s Reels and YouTube’s Shorts. The federal TikTok ban in the US was over practically before it began. But how much of an impact did the government’s temporary shuttering really have on the short-form video platform? According to MusicWatch’s latest […]