Universal Music and ISNI Unveil ‘First of Its Kind’ Agreement — ‘Empowering Creators and Setting a New Standard for the Industry’

The ISNI International Agency has announced a “first of its kind” tie-up with Universal Music Group, which has officially adopted the namesake identifier. The London-based agency and the major label disclosed their agreement in a brief release today. Described by the involved parties as “a significant leap forward,” the pact has seen Universal Music sign […]