Hovis is reportedly in merger talks with Kingsmill as the baking industry consolidates to cope with higher costs and a consumer backlash against processed foods. In this new campaign, however, VCCP sidesteps all that to showcase the Hovis brand and the place it has held in British culture since 1886. Employing VCCP’s trademark mix of …
The post VCCP takes Hovis to TV for first time in six years first appeared on More About Advertising.