WPP tries to get on front foot outlining plans for new WPP Media

After being caught on the back foot by a series of leaks, WPP Media is now official. And here’s what they say: WPP Media launches as fully integrated, AI-powered media company Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers. Reflecting growing demand from …

The post WPP tries to get on front foot outlining plans for new WPP Media first appeared on More About Advertising.

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