Britain’s HFSS marketers have been busy preparing for October’s new junk food restrictions with an onslaught of extra advertising. The Observer reports that food brands been spent an extra £420m on advertising in 2024, up by 26% on the previous year. And consumers responded: they bought an extra 45.4m packets of crisps, cakes and chocolate …
The post Advertising spend up 26% on HFSS food ahead of October ban first appeared on More About Advertising.