AI Investment Boom Helped Drive Global Ad Growth in 2025, says WPP Media’s This Year Next Year Report

Despite ongoing economic turbulence, the prospects for the global ad market look fairly positive going into next year, according to WPP Media’s latest This Year Next Year forecast, with the total ad market expected to grow by 7.1 percent in 2026 excluding US political advertising. In today’s report, WPP also upgraded its projection for 2025, Read More