Apple tops BrandZ rankings as strongest brands pull ahead

BrandZ has named Apple the most valuable brand in its Global Top 100 for the fourth year in a row: it’s now worth $1.3trillion, up 28% on last year. Brands, like society, have got an inequality problem: the new report is the first in which the global top 10 holds as much value as the …

The post Apple tops BrandZ rankings as strongest brands pull ahead first appeared on More About Advertising.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.