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Fatima Hajji – I’m Feeling | New Mutate Records Release

Global techno powerhouse Fatima Hajji debuts on Insomniac’s Mutate Records with her new single. ‘I’m Feeling’ is a high-pressure hard techno track following a driving schranz framework. View this post on Instagram A post shared by Fatima Hajji (@fatimahajji) ‘I’m Feeling’ The vocal hook is looped and processed into a hypnotic refrain that reinforces its surreal lyrical theme. Fast-paced drums drive the […]

The post Fatima Hajji – I’m Feeling | New Mutate Records Release appeared first on EDMTunes.

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Robert Lewandowski Stars in CHERY’s New Brand TVC, Bringing “For Family” to Life

CHERY Brand launched its new brand TVC worldwide, featuring Robert Lewandowski, CHERY Brand Global Ambassador and one of football’s most iconic No. 9s. Told through a daughter’s perspective and voiceover, the film presents Lewandowski as a champion in the spotlight and as a father, a husband, and a guardian at home. Through this family perspective, the TVC gives CHERY’s “For Family” brand proposition a warmer, more human expression, while reinforcing the brand’s promise to safeguard peace of mind and joy on every journey through trusted quality and thoughtful technology.

The article Robert Lewandowski Stars in CHERY’s New Brand TVC, Bringing “For Family” to Life appeared first on World Branding Forum.

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How HelloFresh Brought AI Creative To Times Square

Have you ever walked through Times Square and thought, Wouldn’t it be cool if these giant billboard ads could be produced by AI? This doesn’t seem like a universal experience. But for CDP Hightouch, apparently, this question was top of mind. In June, Hightouch launched a one-day Times Square activation to showcase ads that its […]

The post How HelloFresh Brought AI Creative To Times Square appeared first on AdExchanger.

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Three Advertising Industry Myths The Market Has Already Debunked

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them.  The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and […]

The post Three Advertising Industry Myths The Market Has Already Debunked appeared first on AdExchanger.

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Standing On Principal; Google Ads Gets A Security Update

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Principal Principles Who bears the brunt of AI costs? The advertising industry hasn’t settled on an answer yet, but many agency holding companies are striking a compromise with clients. They’re willing to pay the full AI infrastructure bill so long as the brand agrees to run a predetermined amount of paid media through principal inventory […]

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