Three Advertising Industry Myths The Market Has Already Debunked

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them.  The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and […]

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Standing On Principal; Google Ads Gets A Security Update

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Principal Principles Who bears the brunt of AI costs? The advertising industry hasn’t settled on an answer yet, but many agency holding companies are striking a compromise with clients. They’re willing to pay the full AI infrastructure bill so long as the brand agrees to run a predetermined amount of paid media through principal inventory […]

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Marsh Kicks Off Own Record Label Marshan Records With Back-To-The-Roots Single, ‘Home’

When Tom Marshall—better known to the world as Marsh—announced his brand-new record imprint, Marshan Records, with its flagship release ‘Home‘, it felt like a moment that was both hugely significant and long overdue. For years, my friends and I have discussed where Tom stood in his career. Having spent over a decade refining his craft, […]

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