Backstreet Boys Look to Decommission AI Deepfakes by Trademarking Their Voices — Joining Taylor Swift, Lionel Richie, and Others

The Backstreet Boys have officially joined Lionel Richie and Taylor Swift in moving to trademark their voices amid the gen AI boom. The 33-year-old group’s BSB Entertainment company submitted a sound-mark trademark application on Wednesday. And according to this application, spotted by Gerben IP, said mark would specifically cover “the spoken words HI, WE’RE THE […]