Charli XCX Taps TikTok for a Serious In-App Album Drop—Is This Becoming a Problem for Streaming Platforms?

TikTok celebrates the launch of Charli XCX’s new album with an exclusive in-app fan experience, signaling a shift away from streaming platforms. Charli XCX’s highly anticipated new album, Music, Fashion, Film, is getting the TikTok treatment with an exclusive in-app fan experience to celebrate the launch. The campaign follows a similar affair for Olivia Rodrigo’s […]