Coca-Cola, the caffeinated drink that has long been valued as a way to perk you up and keep you going, is now being positioned as the opposite – an antidote to the fast pace of life. “The World Will Wait” is a new global (except US) campaign by WPP OpenX, showing a large bottle of …
The post Coca-Cola wants you to log off and drink up in new WPP OpenX campaign first appeared on More About Advertising.