Cracking the creativity code: how to win at The Art of Outdoor®

By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the public realm. How it can interact with audiences and the immediate surroundings. How it makes people feel, the environment often providing cues to deliver contextual relevance. The choice about where your ad appears magnifies the …

The post Cracking the creativity code: how to win at The Art of Outdoor® first appeared on More About Advertising.

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