Crocs Unveils Niles the Crocodile as New Brand Mascot

Crocs is celebrating its 25th anniversary by introducing Niles, a new brand mascot. Niles, a six-foot-tall crocodile, is a live-action representation of the crocodile silhouette seen on Crocs footwear since 2002. The character is central to a new social-first content platform developed with the help…