Reading Time: 3 minutes Traditional ‘spray-and-pray’ ads? Obsolete. The new rule? Adapt or get skipped! In a world where audiences binge-watch, skip ads in seconds, and crave content that truly clicks, your digital ad spend needs more than just reach—it needs relevance. As India’s OTT and CTV user base is expected to cross 600 million by 2025, brands are …
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