Does BT’s new corporate campaign lose direction?

Interesting to see that BT is going back to BT after majoring for years on mobile brand EE. To many of us (when we’re not complaining about it) BT is mostly notable for Open Reach which, in London anyway, vies with Thames Water for digging up the same bit of road over and over again. …

The post Does BT’s new corporate campaign lose direction? first appeared on More About Advertising.

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