Fred again.. Helps Shape Apple Music’s New Sound-Inspired Identity

Photo Credit: Apple On 21 October, Apple Music launched a refreshed brand identity created with British producer Fred again.. and NEST Acoustics. The rebrand introduces a new logo, updated typography, and a sonic signature that turns physical sound waves into visual elements. Fred again.. and NEST Acoustics collaborated with Apple Music and TBWAMedia Arts Lab to create a musical piece translated into physical movement. Using a transducer, they converted audio frequencies into liquid vibrations in mineral oil, filming the ripples […]