From TikTok to Ticket Sales: How an Imaginary Campaign Drove Real-World Outcomes

In between Kung Fu Panda 4 and Paddington in Peru, an altogether more sinister bear named Chauncey was unleashed on cinemagoers last year in the horror movie Imaginary; the story of a little girl and her imaginary friend in teddy bear form. The Blumhouse-produced movie grossed $43.8 million worldwide, thanks in part to a UK Read More