On this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Brantingham, Director of Integrated Marketing for Sporting Kansas City, the city’s Major League Soccer franchise, to discuss marketing to the team’s passionate fan base.
Podcast Breakdown
00:00 – 12:58 Fun Facts, the Pepsi Jet Redemption & Frontier Airlines Campaigns
12:59 – 17:35 The Leap to Sporting KC & Life as Director of Marketing
17:36 – 22:32 Kansas City’s Soccer Obsession & the World Cup Effect
22:33 – 32:52 Inside the Cauldron: Culture, Traditions & Fan Diversity
32:53 – 44:35 Chants, Content & the Stories That Make Fans Feel Like Family
44:36 – 52:20 The Youth Soccer Pipeline & Building Community Roots
52:21 – 55:46 Career Reflections & Bella the Sponsored Chihuahua