How Oakley reduced its cost-per-in-store visit by 98%, an omni-channel brand example executed by illumin

In omni-channel marketing, we often treat online and offline experiences as two entirely separate worlds. We optimize for website clicks, cart additions, and digital conversions, while physical storefronts operate on traditional local advertising and bringing in traffic to the store. The real magic happens when marketers bridge the gap between digital exposure and physical foot […]