After a final round of pitches against Omnicom’s Adam & Eve TBWA and WPP’s VML, VCCP’s formidable new business team have yet scored another big victory – Ikea UK & Ireland’s creative account. Incumbent Mother declined to repitch back in November, and in December the five-strong shortlist was whittled down to three, when McCann and …
The post Ikea appoints VCCP to take over creative duties from Mother first appeared on More About Advertising.