Is ‘K-Pop Coachella’ on the Way? Hybe, SM, YG, and JYP Eye Global Growth With ‘Fanomenon’ Mega-Festival Collaboration

Is “K-pop Coachella” on the way? Possibly, as rival agencies Hybe, SM, JYP, and YG have moved to collaborate on a global music festival showcasing their signed acts. Reports out of South Korea shed light on the forthcoming event, which is said to be in its early stages amid a push for regulatory approval. But […]