In this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented landscape.
Podcast Breakdown
00:00 – 05:14 Fun Facts & Unexpected Paths
05:14 – 15:50 How Tech Rewired Advertising
15:50 – 25:13 Short-Term Wins vs. Long-Term Brand
25:13 – 38:22 Marketing in a Complex, Fragmented World
38:22 – 52:20 Knowing Your Audience
52:20 – 57:59 Talent, Growth & Advice for the Next Gen