It’s 27 degrees, the schools have broken up, and your customer isn’t sat at home scrolling, they’re outside, spending. With 45.5 million tourists set to hit the UK and consumer spend already up 4.2% year-on-year, summer is handing brands the biggest footfall window of the year. Here’s why safe, generic marketing wastes it and what bold, well-placed outdoor advertising can do instead.
The post Meet Your Customer Where They Are: Why Summer Is the Best Ad Budget You’ll Never Regret first appeared on Billboard Media.