Santander appointed Publicis Groupe to its creative and media account back in January 2025, and this is the first campaign under the new “It starts here” platform. Not everything is new, though; Ant and Dec are still around to put a light-hearted, accessible spin on finance. This one addresses first time buyers and the problem …
The post Publicis gets Santander moving with Ant and Dec still on board first appeared on More About Advertising.