Spotify Adds ‘Campaign Lift’ Metric to ‘Discovery Mode’ to Prove It’s Working

Spotify’s controversial “Discovery Mode” adds a new analytic to understand its impact on your campaign (to prove it’s actually working). Spotify’s “Discovery Mode” campaign system has been pretty controversial since its launch. For added promotion across the platform, Spotify lowers an artist’s royalty payout—something that critics decry as streaming payola. Now Spotify is giving artists […]