The Ad-Supported Free Lunch Is Over In India: UMG India Is Now Putting All New Streaming Releases Behind a Paywall for 72 Hours — Across All Streaming Platforms

Universal Music Group India will begin triggering a 72-hour paywall for new releases, according to Sir Lucian Grainge during UMG’s earnings call. But is that enough to transform India into a higher-paying premium music market? During Universal Music Group’s recent earnings call, Chairman and CEO Sir Lucian Grainge announced a big change coming to India. […]