The Cultural Comeback of Automatic Watches: How They Survived the Quartz Crisis

Few moments in industrial history hit a single craft this hard. Between the early 1970s and mid-1980s, mechanical watchmaking came closer to disappearing than most people realize. That it survived, eventually finding a stronger footing than before, says something worth understanding about value and what people actually want from the things they wear. Today, we […]

Read More… from The Cultural Comeback of Automatic Watches: How They Survived the Quartz Crisis

The post The Cultural Comeback of Automatic Watches: How They Survived the Quartz Crisis appeared first on Magnetic Magazine.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.