The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get

The trial that proved Google operates an ad tech monopoly is over. And the court’s behavioral remedies for Google’s monopoly have been unsealed. If you need a refresher on the final remedies, we’ve got you covered. But here’s a quick-and-dirty recap: Google’s contracts tying its AdX ad exchange and its DoubleClick for Publishers (DFP) ad […]

The post The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get appeared first on AdExchanger.

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