The Insight Famine

Why Weak Thinking Is Starving Creativity A strange thing is happening in adland. Budgets are holding. Tools are multiplying. Content is everywhere.And yet—campaigns are feeling flatter, safer, forgettable.We’re showing up more. But saying less. According to Lions’ State of Creativity 2025 report, we now know why: 51% of brands say their insights are too weak […]

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