Those Reels and Shorts Aren’t As Organic As You Think—The Rise of ‘Contract Clippers’

Paid groups of clippers are boosting internet celebrities like MrBeast behind the scenes, like billboards and commercials of the modern era. The biggest content creators on the internet are paying the equivalent of a call center’s worth of employees to clip their content to post as Shorts and Reels across social media. This content steers […]