This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.
The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ appeared first on AdExchanger.

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This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.
The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ appeared first on AdExchanger.