In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry.
Podcast Breakdown
00:00 – 04:50 Introduction, career beginnings & action movie fandom
04:51 – 13:55 Generalist vs. specialist & building a career path
13:56 – 22:14 Inside Viant & the programmatic advertising ecosystem
22:15 – 26:51 Storytelling, brand strategy & connecting with consumers
26:52 – 30:33 Attention, creativity & campaign effectiveness
30:34 – 36:11 Data-driven media buying & optimizing performance
36:12 – 43:29 AI, adaptability & navigating industry change
43:30 – 44:45 Future trends, consumer behavior & what’s next for advertising