Photo credit: DeMarius Bel Warner Music Group has agreed to acquire AI attribution startup Sureel AI, marking one of the music industry’s most significant investments in rights-tracking technology as generative AI continues to reshape the creative landscape. The deal, announced on June 10, will see the major music company bring Sureel’s technology in-house to help identify when artists’ recordings, compositions, voices, likenesses and other intellectual property are used in AI-generated content or incorporated into AI model training datasets. Financial terms […]
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