Most brands have a YouTube presence. Far fewer have a YouTube strategy. The paid team runs ads; the owned team manages the channel, often by posting videos into the void; and someone else handles creators. Nobody’s looking at the whole picture, says Norm de Greve. During his decade-plus tenure as CMO of General Motors and […]
The post What Brands Are Getting Wrong About YouTube, According To The Former CMO Of General Motors appeared first on AdExchanger.